Seventh

Seventh is a London‑based fashion label, founded in 2019 by vintage clothing enthusiast Bukki Ojo, dedicated to redefining everyday staples with thoughtful design, quality materials, and refined minimalism.

At its core, Seventh believes in effortless style and comfort. The brand’s collections revolve around pillowy hoodies, sweatpants, trucker‑worker shirts, and other wardrobe essentials, each designed to be versatile and timeless. 

Seventh’s aesthetic is grounded in a neutral color palette and minimalist cuts—subtle, clean, and un‑loud. The focus is on form, fit, and function, rather than overt branding, allowing each piece to be styled freely and repeatedly.

Quality is also central: premium materials like heavyweight organic cotton, carefully considered craftsmanship, and small‑run production ensure the pieces feel familiar yet refined.

Seventh’s vision: to create a “home” in fashion. A sanctuary of clothing that brings comfort, simplicity, and purpose. The design philosophy is to simplify life with purposeful essentials that not only look good but make you feel good.