Prototypes, a pioneering Swiss brand established in Zurich in 2021, redefines luxury fashion through its innovative approach to upcycling and repurposing. This forward-thinking label transforms deadstock fabrics and garments into unique pieces, embodying a strong commitment to sustainability and individual expression. Prototypes encourages its clientele to engage with their clothing on a deeper level, offering three conceptually interwoven lines. The Second Life Line meticulously utilizes existing materials, giving them a renewed purpose. Proto Packs provide DIY sewing patterns for creative customization, while Proto Prints are iron-on transfer prints for personalizing apparel. The brand's design philosophy champions environmental responsibility, using biodegradable packaging and labels made from recycled plastic bottles. Prototypes answers the call for conscious consumption, proving that high fashion can indeed be both sustainable and distinctively individual, offering a fresh perspective on responsible style and ethical production. This commitment extends to their transparent supply chain, ensuring every step aligns with their core values of innovation and environmental stewardship.
