Founded in 2018 by Charaf Tajer, Casablanca is a Paris-based luxury fashion brand celebrated for its masterful fusion of lux and leisurewear. Drawing upon the rich dual heritage of its French-Moroccan founder, the label presents a modern reimagining of the timeless apres-sport aesthetic. Casablanca is widely known for its sportswear-inspired silhouettes that achieve a perfect equilibrium of comfort and elegance. The collections frequently apply refined Neapolitan tailoring techniques to tennis-inspired statement pieces, crafted from crisp cotton and plush terrycloth. The brand's distinctive color palette evokes the clay tennis courts and sunbaked terracotta of North Africa, beautifully accented with fresh whites and vibrant pastel pops. By re-interpreting the timeless environments of a luxurious heritage hotel suite or a private country club terrace at sunset, Casablanca offers sophisticated pieces designed for wearing when the day's exertions are done, but the night has not yet begun.
