Askyurself

The story of Askyurself

ASKYURSELF, founded in 2012 by Chris Neu, is a distinguished German streetwear brand that has rapidly become synonymous with luxury fashion and innovative design. Known for its unique blend of classic minimalism and diverse silhouettes, ASKYURSELF draws inspiration from the nostalgic aesthetics of the 90s and early 2000s. The brand's design philosophy is rooted in continuous development and self-reflection, aiming to create the perfect piece that embodies a unique identity. ASKYURSELF champions quiet luxury through its subtle sophistication, commitment to high-quality materials, and meticulously crafted minimalist designs. All products are developed in Europe, emphasizing hand-refined garments and contemporary fits that prioritize comfort. The brand's collections, partitioned into 'VERSES,' reflect a journey of self-advancement, with the upside-down 'Y' in its name symbolizing uniqueness and identity reconciliation. ASKYURSELF answers the question 'Who is ASKYURSELF?' by presenting itself as a forward-thinking German brand delivering premium, thoughtfully designed streetwear.